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Neal Pilson, a former CBS Sports president who is now a media consultant, said the only potential downside for OLN is not capitalizing sufficiently on Armstrong's victory as a way to further build its brand â€â€?â€â€?â€â€? On the Web: www "It's lightning in a bottle, and they caught it," Pilson said The network squeezed as much as it could out of the event, airing 12 "This has put them on the map and given them much greater brand recognition, not just with viewers but also with cable systems that don't already carry them 5 million homes 's ESPN, which has an average monthly viewership of 1 Comcast has said it wants to get further into the programming business, and it already owns several other niche channels including The Golf Channel and E! Amy Banse, Comcast's vice president of programming investments, says the Tour de France was a "perfect example" of the kind of coverage that has developed OLN's audiences For OLN, it's a risk to have their fortunes so closely tied to a single sport as well as its leading star olntv Williams is confident Armstrong won't be the subject of a sports scandal, but he could get injured or retire from the sport The company also hired two veteran British sports analysts to cover the tour exclusively, the first time they've done so since picking up the event in 2001 For the pivotal second-to-last stage on Saturday, OLN's live coverage was seen in more than 800,000 homes Tiny Network Rides High on Tour De France Jul 30, 1:38 AM EST A century after a French newspaper started the Tour de France as a ploy to attract readers, the grueling cycling event is lifting the fortunes of another media company: A little-known cable channel called the Outdoor Life Network She says Comcast remains committed to building OLN and the other networks " Pilson bought the rights to the Tour de France 20 years ago for CBS, and the network carried some coverage of the event this year as well Stamford, Conn Those efforts paid off "For a network like OLN, a niche network that competes in a 150-channel marketplace, you have to give a viewer a reason to find your channel," Williams said in a phone interview from Paris -based OLN, which usually offers shows on elk hunting, fly fishing and rodeos, became the destination for cycling die-hards during the three-week Tour de France, which ended on Sunday Nonetheless, OLN has clearly benefited from the surging interest in cycling and its lanky Texan hero, just as the French newspaper L'Auto profited a century ago from starting the original Tour de France , the largest cable TV provider in the country L'Auto's editor Henri Desgrange masterminded the event as a way to draw readers away from his rival, Le Velo 3 million and peaks with NFL games on Sunday nights reaching 6 Regardless, OLN is already a darling of its corporate parent Comcast Corp com "Hopefully viewers will continue that habit OLN has another thing going for it: Comcast's chief executive, Brian Roberts, is a recreational cyclist himself, although Williams insists that is just a "happy coincidence" that has not yet won him any extra points in the executive suite "But it's always nice when the boss likes your product," Williams said 5 hours of daily coverage Roger Williams, OLN's chief executive and co-founder, said the network was enjoying a "halo effect" from Armstrong's dramatic victory, which was far narrower than in previous years Accustomed to average monthly ratings of under 80,000 homes, OLN says it averaged 301,000 households watching Tour de France coverage during prime time, double last year's viewership Once stranded on the outer frontiers of the cable TV world, the fledgling OLN channel has enjoyed a bonanza of publicity by offering blanket coverage of cycling hero Lance Armstrong and his record-tying fifth straight victory in the race " Even with its newfound popularity, OLN isn't even in the same ballpark as Walt Disney Co It also indicated that hard drives were taken from an unspecified address in Los Angeles County Melville barred cameras from Jackson's arraignment, but he was asked by a group of news organizations, including The Associated Press, to reconsider his ruling for the pretrial hearing Normally search warrants become public record 10 days after they are executed Prosecutors also asked for the sealing of documents that will be filed once the search is completed Computers Studied in Michael Jackson Case Feb 7, 10:43 AM EST A dozen hard drives from computers seized at Michael Jackson's Neverland ranch and elsewhere are being analyzed, according to a motion by prosecutors in the pop star's child molestation case Jackson is charged with seven counts of lewd or lascivious acts with a child under 14 and two counts of giving the child an "intoxicating agent 13 13 hearing 2 Deputy District Attorney Gerald McC There is no 'rift,'" Jackson said The motion is set to be argued at Jackson's next pretrial hearing Feb The prosecution motion said hard drives were taken from three computers seized during a Nov "Let me state for the record, this is not true 16 in Melville's court in Santa Maria Franklin said in the motion that the information set out in the search warrant affidavit is privileged because it involves an investigation of child molestation In other action Friday, the judge denied media requests for cameras to be admitted to the courtroom at the Feb "If my friends love me as much as they've indicated, then they'd do me a great favor by not being so eager to air their personal concerns about me in the media, which will avoid causing me further embarrassment," he added Also Friday, Jackson issued a brief statement denying rumors he said recently surfaced that a "rift" has developed between himself, members of his family and the Nation of Islam, whose members have been providing him security 18 search of Jackson's home and property The motion, filed Friday, asked Santa Barbara County Superior Court Judge Rodney Melville to seal the search warrants and affidavits that would explain what data were being sought from the computers The document said the warrant for further inspection of the hard drives was issued Feb " He pleaded innocent Jan |
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