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As programming director for Music Choice, he's ultimately responsible for deciding which songs are played on 45 channels of satellite and digital cable com/ "Whenever we did mixed formats, the listeners would go away," Del Beccaro said In other words, they can bypass Williams' work Music Choice airs the occasional concert; Fleetwood Mac and the Roots have given exclusive performances in recent months On screen is a graphic that identifies the song, artist and CD from which it originates musicchoice Music Choice has no disc jockeys (except occasionally on the rap station), no commercials There's one channel for popular country chart hits, another for classic country artists, another for Americana and another for bluegrass It's essentially radio, minus the annoyances and local flavor, flowing through the television set In the past year alone, Music Choice added seven million new homes The individual channels program a continuous stream of music, in formats set according to taste: rap, metal, jazz, blues, opera, gospel, show tunes, etc Musicians who stop for a visit are asked to add their autographs to the wall For the most part, people use it passively, as background music when they vacuum the house, have a party or read a book The service is only being test-marketed this summer in Iowa, Illinois and Pennsylvania, with no firm plan for a national rollout Music Choice is also close to an agreement that will let viewers use their service, through its Web site, to buy and download music So Music Choice shifted to a more traditional TV business model, where cable or satellite systems pay a licensing fee to the company, and provide the channels to customers as part of basic service This summer, the company is introducing "My Music Choice," an interactive option that essentially lets listeners create their own channels tailored to their tastes And as more cable systems go digital â€â€? adding the capacity for many more channels â€â€? Music Choice often becomes part of the mix "It did well, but the model broke down very quickly," explained David Del Beccaro, the company's president " "My parents didn't send me to school all those years for nothing," he said It's the same challenge that satellite radio faces today While that doesn't make him happy, he understands Music Choice has to be aggressive A listener can program 10 percent bluegrass, 20 percent rap and 50 percent metal, if they want â€â€? or any other permutation Customers paid $10 a month for the music There are six separate rock stations, from soft to metal Even the popular genres are cut into narrow stylistic slivers "Every company is trying to develop products that make them feel like they have control â€â€?â€â€?â€â€? On the Net: http://www "If we don't offer this product, someone else will Today, it's available in nearly 30 million homes, more than one-quarter of the nation's 107 million homes with television Direct TV customers get it And, as yet, Music Choice only has the capability to offer it to cable customers The one thing not offered in one place is variety "You can't deny technology," Williams said Music Choice has begun taking in advertisers, whose messages are displayed onscreen, not in audio commercials "When we were in four or 10 million homes, we would run into a lot of people who didn't know we were around "It's a huge difference," Del Beccaro said " While Music Choice has been around for more than a decade, it is slowly seeping into public consciousness There's no station where an adventurous listener can hear, for example, a bluegrass song followed by a rap or jazz cut or hard rocker Although Music Choice has what is essentially a Top 40 station (called "Hit List"), its strength is its depth " Williams, with 15 years in the music business, doesn't like seeing his role reduced by "My Music Choice The new service will allow viewers to create their own channels according to taste At this point, every record company knows who we are He shouldn't worry too much " So do many artists, judging by the increasingly cluttered wall at the company's Manhattan office Music junkies loved it, but the service quickly hit a ceiling in terms of people willing to pay the monthly fee for something akin to radio, which they get for free The 11 million satellite customers who get Music Choice are out of luck It sounds good, but few listeners had the patience for it Williams is a DJ, and he lives for turning people on to great new music Music Choice began in 1991 as a pay service on a handful of cable systems "People want what they want when they want it," Williams said That's where "My Music Choice" comes in Most of the channels aren't repetitive, and can play several songs from an album instead of just one hit He has a dream job TV Channels Compete As Radio Alternative Jun 1, 12:29 PM EST NEW YORK (AP) â€â€? Forgive Damon Williams if he has a difficult time mustering enthusiasm for his company's latest product But it wasn't all serious And another hip-hop mogul, Russell Simmons, has had his Hip-Hop Summit Action Network hold several gatherings in cities across the nation to register voters com "I think that Rock the Vote and the Hip-Hop Summit Action Network has given birth to this organization," said P P P Diddy Launches Group for Youth Vote Jul 20, 4:48 PM EST Trendsetters, fashionistas, rappers â€â€? P Diddy provided plenty of levity Diddy also said both President Bush and Democratic challenger John Kerry will be invited to participate in Citizen Change events Models Tyson Beckford and Lucas provided eye candy as they modeled the T-shirts, and P Diddy wants you Diddy Diddy said there will be registration drives on college campuses and education initiatives to make people more aware of the election and the issues Blige for the effort, and labels such as Ecko, Phat Farm, and his own Sean John have been tapped to create clothing featuring the initiative's motto â€â€? "Vote or Die!" â€â€? which Diddy himself wore at the news conference When he said the group would charter a jet to travel to swing states to make an impact, he added: "We will have mimosas on the jet In recent years, Rock The Vote has enlisted stars including Madonna to appearing in public service announcements urging young people to vote, while MTV and BET have had campaigns to increase voter registration Diddy said The organization will hold functions tied to both the Democratic and Republication conventions "Now we're going to make voting cool," the hip-hop mogul/Broadway actor/marathon runner/fashion designer/perpetual A-lister proclaimed as he trotted out fresh young faces, supermodels and even Democratic strategist James Carville at an event to begin his drive " Citizen Change plans to link up with MTV, BET, Clear Channel and other media outlets to increase voter awareness, and P Specifically, he's looking for the "sexy people" to help him entice young people and minorities to vote in the presidential election, as part of his new nonpartisan voting initiative called Citizen Change "It will be equal, 50-50," P P citizenchange We're going to have the sexiest jet!" â€â€?â€â€?â€â€? On the Net: http://www "For the first time in history, we're going to make voting fashionable," he said Of course, this hardly is the first time a celebrity has been involved in politics, or that rockers or rappers have tried to get out the vote Diddy already has enlisted stars Ben Affleck, Leonardo DiCaprio, Mariah Carey, Mary J "(But) I wanted to launch a new energy at a new time |
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