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Beer and ale advertising on TV amounted to $695 million "The industry hasn't taken recommendations to heart," said O'Hara beerinstitute "The way to address illegal underage drinking is to encourage others to get behind programs that are working instead of wasting valuable time censoring advertising to adults of legal drinking age," the institute said "There are questions about whether they protect the public health of youth or just protect the economic health of industries Underage viewers were more likely than adults of legal drinking age to have been exposed to a quarter of the 208,909 commercials aired "The alcohol industry monitoring their own advertising and current standards aren't protecting youth from alcohol marketing," said Jim O'Hara, the center's executive director A September 1999 Federal Trade Commission report on the alcohol industry's advertising and marketing practices urged the industry to raise the standards to reduce underage alcohol ad exposure camy The analysis included information from Competitive Media Reporting and Nielsen Media Research The Beer Institute said in a statement that the industry doesn't target underage consumers The center, which is supported by grants from The Pew Charitable Trusts and the Robert Wood Johnson Foundation, says it is time for the FTC to review the alcohol industry's television advertising practices " â€â€?â€â€?â€â€? On the Net: Center on Alcohol Monitoring and Youth: http://www org www Study: Kids Exposed to TV Beer Marketing Dec 17, 9:02 PM EST Young Americans are exposed to more television commercials for beer than for sneakers, gum or jeans, according to a study released Tuesday Young people ages 12 to 20 saw two beer or ale ads in 2001 for every three such commercials aired on programs viewed primarily by adults, the Center on Alcohol Marketing and Youth at Georgetown University found org Roughly 18,000 ads were for beer, compared with 10,000 for sneakers, 16,000 for gum and 4,000 for jeans, the research found The study analyzed $811 million spent on alcohol advertising on TV during 2001, representing 208,909 ads that were placed on network, cable and local broadcast outlets The videos and DVDs feature young women at college campuses or spring break trips who bare their breasts and perform sexually suggestive acts Once customers were enrolled, they received additional, unordered videos, and weren't given an effective means to cancel the program The girl argued, unsuccessfully, that the film, its creators, producers and distributors had violated her right to privacy and had cast her in a false light by including her in the "Sexy Sorority Sisters" video (SUBS 3rd graf to correct refund to $5, sted $6) Customers' checking accounts were debited without their consent, the FTC said will pay more than $548,000 to people who received the videos or DVDs and returned them but did not get a refund for shipping costs 1M Settlement Jul 30, 4:43 PM EST The marketers of the sexually explicit "Girls Gone Wild" videos and DVDs agreed Friday to pay nearly $1 The company also must clearly disclose terms of its membership in its "continuity" programs As part of the settlement with the Federal Trade Commission, California-based Mantra Films Inc 'Girls Gone Wild' to Pay $1 "All along, Mantra was dedicated to marketing their product in a good way, and it's a product that consumers want," Heberer said Mantra attorney Bill Heberer said his client was happy to put the settlement behind them and move forward The settlement requires Mantra to get customers' consent before billing them for products Mantra also will pay a civil penalty of more than $541,000 Millions of copies have been sold The FTC alleged that Mantra enrolled customers who responded to Internet and TV advertising for a single video or DVD in a "continuity" program 1 million to settle government claims that the company shipped unordered products and then charged customers The "Girls Gone Wild" series has been the target of other lawsuits, including one by a 17-year-old girl who flashed her breasts to a cameraman The FTC said about 84,000 customers would receive refunds of at least $5 |
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