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Larger studios have more publicity resources and access to the largest and best theaters, but Newmarket specializes in promoting complex tales and smaller, personal movies, such as "Memento" and "Real Women Have Curves," in art-house theaters and smaller chains Gibson Talks With U The film stars Jim Caviezel as Christ and Monica Bellucci as Mary Magdalene, and the dialogue is in Latin, Hebrew and Aramaic with English subtitles Variety reported that the pact with Newmarket was a done deal, but Gibson's spokesman, Alan Nierob, said that was premature and declined further comment Last week, Gibson announced he had changed the name from the original â€â€? "The Passion" â€â€? because that title was claimed by another movie in the works, a historical romantic fantasy adapted from Jeanette Winterson's novel Newmarket officials also refused to comment Film Distributor Oct 22, 4:17 PM EST Mel Gibson is negotiating with Newmarket Films to distribute his embattled Biblical epic "The Passion of Christ" in the United States Conservative Catholics who have seen the film have called it a powerful rendering of the hours leading up to Christ's Crucifixion Gibson's company, Icon Productions, will retain all rights to the film but will pay a percentage of the earnings to Newmarket in exchange for domestic distribution, the trade newspaper Variety reported Wednesday, adding that he will distribute the film himself in the United Kingdom and Australia Gibson's film has drawn complaints from Jewish leaders, who say it suggests Jews were responsible for Christ's death S radio-one 1 network among black households "One of the things I see wrong about TV One is that it strikes me that they're trying to define who we are instead of trying to define who they are," Lee said As the broadcast day goes on, the programming â€â€? including gospel shows and some news â€â€? skews older, she said TV One hasn't announced any commitments by cable or satellite operators to carry its signal yet, although Comcast, which has more than 20 million subscribers nationally, would seem to give it a head start " TV One and Major Broadcasting are betting that BET was wrong "It's not us or BET," Rodgers said That's significantly younger than just a year ago, when BET's prime-time median age was nearly 32 bet The new network will steer clear of news and sports, ceding that territory to the Atlanta-based Major Broadcasting Corp "It serves an important purpose and it's just a great business," he said com/ â€â€?â€â€?â€â€? EDITOR'S NOTE â€â€? David Bauder can be reached at dbauder"at"ap BET has created separate networks devoted to jazz, hip-hop and gospel music and helped launch, with Starz, a service of black-oriented movies But, he added, "we truly believe there is a market out there that we can serve BET's decision to add syndicated programs like "Soul Food," "The Parkers" and "Girlfriends" this fall has been widely seen as an effort to bring up the median age and head TV One off at the pass mbcnetwork Rodgers, TV One's president and the former head of Discovery, is trying to sell the service now to cable and satellite operators TV One to Challenge BET for an Audience Aug 11, 6:44 AM EST Jonathan Rodgers will tell anyone who listens that his new TV network aimed at black adults is not, repeat NOT, trying to compete with BET " Many who have watched BET founder Robert Johnson amass his fortune over the years admire his business decisions org</p > Not everyone is buying the pitch â€â€? certainly not the Black Entertainment Network What they don't like is that they don't have any choices " In addition to their startup programming slate, TV One is also working with New Millennium Studios, the company created by former "WKRP in Cincinnati" actor Tim Reid, to develop movies and series If any of Johnson's business decisions that can be questioned, it's that he didn't invest over the years in a series of BET-affiliated networks that would cover a broader spectrum of interests â€â€? like Discovery Communications did with its 14 networks TV One will also be heavy with the type of nonfiction programming the Discovery networks have made popular â€â€? stories about dating, decorating, weddings and births â€â€? focusing on black participants "We just have gone into markets that we thought would work Yet with BET the only major network with "black" in its name, the focus on youth with a heavy dose of hip-hop music has long been the source of grumbling in the black community "If you look at what advertisers want, in most instances, they want younger," said Debra Lee, BET's president While BET is heavy on hip-hop, TV One will start with rerun comedies and dramas The industry is littered with failed networks; one BET competitor, New Urban Entertainment Television, gave up last year They have a tough task " But Lee disputes the view that youth is everything BET is after "So that's why the bulk of our programming is younger Major Broadcasting is barely in a quarter of the nation's 107 million TV homes, not necessarily a strong base for a spinoff all-news network "They have the advertisers, they have the households, they have the name recognition, they have 20-something years in the game," he said Why should we have only one channel? And if there are two channels, that they have to be competitors?" According to a recent study by the ad-buying firm Magna Global, the median age of the BET viewer during daytime is 21 But Rodgers' ability to say that with a straight face speaks volumes about what BET has become and the glimmer of hope that offers to others trying to infringe on its turf Since he has never truly been pressed by a major competitor, he hasn't spent much money on programming; there are few things cheaper than filling hours with music videos , which in February announced plans for a spinoff 24-hour news network for blacks In prime-time, it's just under 27 years old The company is vague about a startup date, saying only it hopes to begin next year It's as if white Americans had only one choice of networks â€â€? and it was MTV, Rodgers said TV One, a partnership between the popular Radio One network and the Comcast cable company, is planning to launch next year with a focus on blacks aged 25 to 54 who feel disenfranchised by BET's emphasis on youth "They certainly can't get much younger "The African-American marketplace has been so underserved "Anybody who is trying to compete with them, if they went a little bit older, they would have a much better chance," said Steve Sternberg of Magna Global "We are the No " Rodgers, an industry veteran, steers clear of badmouthing Johnson and said black viewers who clamor for more aren't necessarily mad at BET BET casts a long shadow, even if its relative paucity of news gave rise to the plans for Major's all-news cable network, said Greg Morrison, Major's news director " â€â€?â€â€?â€â€? On the Net: http://www Some of the few cable networks that skew younger, MTV and Nickelodeon, have been, like BET, hugely profitable com/ http://www "I don't think we've had any missed opportunities," Lee said com/ http://www "People respect that and respect Bob We reach all ages In the youth-centric television business, those are demographics to die for |
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