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If any of Johnson's business decisions that can be questioned, it's that he didn't invest over the years in a series of BET-affiliated networks that would cover a broader spectrum of interests â€â€? like Discovery Communications did with its 14 networks " TV One and Major Broadcasting are betting that BET was wrong radio-one The new network will steer clear of news and sports, ceding that territory to the Atlanta-based Major Broadcasting Corp Yet with BET the only major network with "black" in its name, the focus on youth with a heavy dose of hip-hop music has long been the source of grumbling in the black community We reach all ages "They certainly can't get much younger com/ http://www "People respect that and respect Bob TV One will also be heavy with the type of nonfiction programming the Discovery networks have made popular â€â€? stories about dating, decorating, weddings and births â€â€? focusing on black participants What they don't like is that they don't have any choices They have a tough task Not everyone is buying the pitch â€â€? certainly not the Black Entertainment Network "We are the No "Anybody who is trying to compete with them, if they went a little bit older, they would have a much better chance," said Steve Sternberg of Magna Global bet "It's not us or BET," Rodgers said It's as if white Americans had only one choice of networks â€â€? and it was MTV, Rodgers said In prime-time, it's just under 27 years old While BET is heavy on hip-hop, TV One will start with rerun comedies and dramas "One of the things I see wrong about TV One is that it strikes me that they're trying to define who we are instead of trying to define who they are," Lee said BET's decision to add syndicated programs like "Soul Food," "The Parkers" and "Girlfriends" this fall has been widely seen as an effort to bring up the median age and head TV One off at the pass Since he has never truly been pressed by a major competitor, he hasn't spent much money on programming; there are few things cheaper than filling hours with music videos Why should we have only one channel? And if there are two channels, that they have to be competitors?" According to a recent study by the ad-buying firm Magna Global, the median age of the BET viewer during daytime is 21 But, he added, "we truly believe there is a market out there that we can serve mbcnetwork "It serves an important purpose and it's just a great business," he said BET has created separate networks devoted to jazz, hip-hop and gospel music and helped launch, with Starz, a service of black-oriented movies TV One hasn't announced any commitments by cable or satellite operators to carry its signal yet, although Comcast, which has more than 20 million subscribers nationally, would seem to give it a head start The industry is littered with failed networks; one BET competitor, New Urban Entertainment Television, gave up last year " Many who have watched BET founder Robert Johnson amass his fortune over the years admire his business decisions "If you look at what advertisers want, in most instances, they want younger," said Debra Lee, BET's president "We just have gone into markets that we thought would work But Rodgers' ability to say that with a straight face speaks volumes about what BET has become and the glimmer of hope that offers to others trying to infringe on its turf " In addition to their startup programming slate, TV One is also working with New Millennium Studios, the company created by former "WKRP in Cincinnati" actor Tim Reid, to develop movies and series Rodgers, TV One's president and the former head of Discovery, is trying to sell the service now to cable and satellite operators In the youth-centric television business, those are demographics to die for TV One to Challenge BET for an Audience Aug 11, 7:19 AM EST Jonathan Rodgers will tell anyone who listens that his new TV network aimed at black adults is not, repeat NOT, trying to compete with BET " But Lee disputes the view that youth is everything BET is after , which in February announced plans for a spinoff 24-hour news network for blacks As the broadcast day goes on, the programming â€â€? including gospel shows and some news â€â€? skews older, she said The company is vague about a startup date, saying only it hopes to begin next year "They have the advertisers, they have the households, they have the name recognition, they have 20-something years in the game," he said That's significantly younger than just a year ago, when BET's prime-time median age was nearly 32 " â€â€?â€â€?â€â€? On the Net: http://www com/ â€â€?â€â€?â€â€? EDITOR'S NOTE â€â€? David Bauder can be reached at dbauder"at"ap Some of the few cable networks that skew younger, MTV and Nickelodeon, have been, like BET, hugely profitable "The African-American marketplace has been so underserved Major Broadcasting is barely in a quarter of the nation's 107 million TV homes, not necessarily a strong base for a spinoff all-news network BET casts a long shadow, even if its relative paucity of news gave rise to the plans for Major's all-news cable network, said Greg Morrison, Major's news director "So that's why the bulk of our programming is younger org</p > TV One, a partnership between the popular Radio One network and the Comcast cable company, is planning to launch next year with a focus on blacks aged 25 to 54 who feel disenfranchised by BET's emphasis on youth com/ http://www "I don't think we've had any missed opportunities," Lee said " Rodgers, an industry veteran, steers clear of badmouthing Johnson and said black viewers who clamor for more aren't necessarily mad at BET 1 network among black households It stars Rob Morrow as Kevin Hunter who, after serving time for marijuana trafficking, is out on parole but back to his old tricks This week, in a confusing maneuver, the network begins a rollout of seven episodes remaining from last season, with the second season set to begin in August Set in 1950s Arkansas, the story is seen through the eyes of a young boy whose family struggles in the cotton fields â€â€? and who witnesses a murder that changes his life â€â€? In June, Showtime introduced "Street Time," a series told from the dual perspectives of parole officers and parolees m Will he be found out by the widow and by the police? It airs Monday at 9 p Also part of the action is Pete Athans, who leads the current expedition â€â€? after having reached the summit on six previous occasions This two-hour documentary, airing Sunday at 8 p New Documentary Takes Viewers to Everest Apr 27, 10:58 AM EST Why do people climb the tallest mountain on Earth? While "Surviving Everest" may not offer a conclusive answer, it does something else: Provides you with a higher appreciation of this grand challenge Airtime: Wednesday at 10:45 p EDT on the National Geographic Channel, takes the viewer along on the 50th anniversary expedition that united Peter Hillary, Jamling Tenzing Norgay and Brent Bishop â€â€? the sons of, respectively, Sir Edmund Hillary and Tenzing Norgay Sherpa (who, a half-century ago, were the first men to stand on the top of the world) and Dr Also starring is Scott Cohen as James Liberti, who knows Hunter is up to something and aims to pin it down â€â€? if he can keep his own gambling addiction under control Other shows to look out for: â€â€? The "Hallmark Hall of Fame" production of "A Painted House" brings to TV the best-selling coming-of-age novel by John Grisham m Shifting between the present and past, the film includes the sons' accounts of their fathers' first ascents of Mount Everest, with accompanying footage, as well as an exploration into the role of the Sherpa people in these death-defying missions m m Starring Scott Glenn, Robert Sean Leonard and Arija Bareikis, it airs Sunday at 9 p Barry Bishop (part of the first successful American expedition a decade later) on CBS â€â€? The British anthology series "Murder in Mind" continues on BBC America with tales of cold-blooded murders that kill you with their clever twists This week, "Rage" finds a 40-something bachelor in the awkward position of forging a friendship with the widow of a man he killed in a moment of road rage |
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