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After a year on the air, the channel is available to 11 million people on cable systems around the country â€â€? far exceeding its first-year goal of 6 million While it has attracted some national advertising accounts, including Honda and Butterfinger in addition to video game commercials, G4's challenge will be to build its cable presence to 30 million homes â€â€? the minimum level needed to hook many major advertisers Now the TV has something else to show them: a fast-growing, 24-hour cable channel brimming with video game news, reviews and profiles of the rock stars of their world: game creators Several titles have migrated from the small screen to the big, inspiring such movies as "Lara Croft: Tomb Raider" and "Final Fantasy "The key for these networks usually is developing a signature program," said Larry Gerbrandt, chief content officer at Kagan World Media " It probably was inevitable that games would become the focus of a 24-hour cable channel Philadelphia-base d Comcast has budgeted $150 million over five years to get G4 to profitability "</p > "When you watch G4, it's like entering a community on television," she said The channel has an online component where viewers can chat live and post messages on a bulletin board Profits from that source could far outweigh G4's advertising revenue, said Matthew Harrigan, an analyst at Janco Partners "Gaming is becoming mainstream, but you're not bumping into gamers wherever you go yet," said Heather Gallay, 26, of Boston, who posts messages on the G4 site using the handle "ImAGamerGirlie com," one of the channel's most popular offerings, is staged on a sparse set with three hosts seated in front of computers, responding to questions and comments posed online " With the rise of digital cable, which will make the once-prophesized 500-channel universe a reality, there's lots of room on the dial for more channels Gamers have indeed warmed to the channel, but some would like to see fewer reruns "But I'm glad it's there Both features provide viewers with an alternative to the relative isolation of playing most games "If you're a golfer, who I'm sure likes to go outside and hit golf balls, you'll still go inside and watch the Golf Channel," Hirschhorn said " Charles Hirschhorn, an ex-Disney executive who founded the network, wasn't afraid that gamers would rather handle a joystick than a remote control For G4 to be a true success, it must develop a hit show that will convince other cable networks, and especially satellite TV systems, to carry it "Gamers are the most educated media consumers out there," said Victor Lucas, the 35-year-old co-host of G4's game review show, "Judgment Day Another called "G4tv There's also a live show whose hosts respond to comments and questions from the Web G4 is the first channel launched from scratch by cable giant Comcast Corp There were 308 cable channels at the end of 2002; 21 new choices, including the Tennis Channel and a channel devoted to high-definition programming, were added between 2001 and 2002 com Executives at the nation's largest cable company are banking on the booming popularity of video gaming, which boasts game sales of $10 billion a year and has spawned several magazines Known as G4, the channel relies on a series of edgy, low-budget shows that mix a flip attitude with glimpses of state-of-the-art game graphics It targets males between ages 12 and 34 â€â€? a demographic coveted by advertisers of cars, clothes and, of course, video games However, with its limited resources, G4 is not as high-tech as many of the games it features " G4 offers a daily news show called "Pulse," a review segment and even a show detailing the tricks programmed into games â€â€? known as "cheats" â€â€? that let players do things like extend their virtual lives or make bobbleheads of players in a basketball video game " "TV is the perfect medium to reach players and to tell them what is coming up and to create a forum as well Comcast hopes G4 will building interest in online gaming, which in turn could stimulate demand for high-speed cable modem service g4tv " â€â€?â€â€?â€â€? On the Net: G4 Television: http://www And Gallay wants less emphasis on male gamers , which believes it fills a hot niche and can deliver profits within five years "If you're a cook, you'll still watch the food channel Video Game Channel Hopes to Grow Stronger Jun 12, 2:30 PM EST For years, video game players have hunched in front of flickering television sets, blasting asteroids, piloting starships and stealing cars "That's really what puts you on the map, and then you build from that One show, "Cinematech," features clips of the slick mini-movies that come in high-end games as introductions or interludes between game levels G4 programs rely on graphics from actual games and commentary by hosts who are mostly experienced gamers "I think it has a way to go," she said " But the Globes have a statistical advantage: they recognize lead performers and best films in separate categories for comedy and drama, which can double their chances of picking future Oscar winners The Golden Globe nominations to be announced Thursday morning will mark the beginning of the entertainment industry's annual season of celebrating itself with glitzy red-carpet affairs and little golden trophies " A win often bodes well for performers, too, with previous Globe winners including Hilary Swank for "Boys Don't Cry," Julia Roberts for "Erin Brockovich" and Jack Nicholson for "As Good as It Gets The previous two films were mostly passed over for top filmmaking prizes, and this year is the best and last chance for the series to take home big honors 25 The second installment of the "Rings" trilogy, "The Two Towers," was nominated for best drama last year but was bested by "The Hours," starring Meryl Streep, a tale of women seeking solace in the work of suicidal author Virginia Woolf â€â€?â€â€?â€â€? On the Net: Golden Globes: http://www 27 Many actors and filmmakers see the Globes as a way to pique audience interest in their films and build momentum for the more prestigious Academy Awards, which are voted on by about 5,700 industry figures Golden Globe Nominations to Be Announced Dec 18, 7:41 AM EST Once again, Hollywood backs are ready for some slapping Among the likely contenders for Globes this year is "The Lord of the Rings: The Return of the King," the final installment in director Peter Jackson's adaptation of the classic fantasy books Meanwhile, the main Oscar ceremony is set for Feb The new date comes just two days before Oscar nominations are announced on Jan Last season, the Globes were awarded Jan Other movie groups and film critic societies have already chosen their favorite movies of the year, but the Globes are among the few award ceremonies that get major attention from Hollywood stars 29, about three weeks earlier than usual 19 â€â€? and this time the live telecast is scheduled for Jan org/ Although the Globes are distributed by the relatively small Hollywood Foreign Press Association â€â€? a group of about 90 journalists who cover entertainment for foreign-based media outlets â€â€? a winning spot on the nationally televised NBC ceremony is highly coveted Other potential nominees include the Civil War-era drama "Cold Mountain" with Renee Zellweger and Nicole Kidman, the intimate Bill Murray-Scarlett Johansson romance "Lost in Translation," and the Russell Crowe seafaring epic "Master and Commander: The Far Side of the World " The Globes have a history of honoring future Oscar winners, including "Titanic," "American Beauty" and "Gladiator hfpa |
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