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Guitarist Dubbs still carries the rejection letter in his wallet But chances are slim for artists seeking a financial windfall in modern mainstream music "There's a bit of anger to it, but it's also a reminder to try to keep getting better at what you do, whether it's songs or recording or promotion," bass player Bowman said before the band played its 2004 Summit showcase at the Patio in Broad Ripple By David Lindquist david " Matt Chandler, co-host of "The Free Zone" on radio station WICR-FM (88 15, it will become a Battle of the Bands finalist for the third time "The separating factor between Project Bottlecap and other bands currently on every teenage girl's wall collage is the amount of soul put into the music "Once the novelty wears off, major labels move on to the next working equation Saturday, Emerson Theater, Indianapolis One audience member initiated a post-show conversation about possibly funding Project Bottlecap's next studio recording, but that's not a done deal Last weekend's Midwest Music Summit attempted to help independent talents find a more realistic path to success Neither group's members entered the weekend with visions of fat recording contracts Sept "Every show we play, somebody could be there, and it could be that night when we catch our break," said Project Bottlecap's Simms "If Bottlecap can do that without burning out -- or blowing up too many more vans -- they will take things as far as they're willing to go Anwarzai and Neu share the use of a single car "It wasn't like pity, but people were proud of us because we went out and tried to do something, even though it didn't go how we planned," said Project Bottlecap vocalist Pat Simms " • Upcoming shows Friday, Inferno Room, St " Seven Degrees From Center and another of the city's standout bands, Project Bottlecap, played opening night of the three-day event Dubbs, meanwhile, works three jobs and sleeps on a futon in the dining room of a house he rents with bass player Drew Bowman, drummer Hamed Anwarzai and guitarist Ross Neu And when acts sign with one of four major-label corporations -- Sony-BMG, Universal, Warner or EMI -- their advance checks essentially are lines of credit The business of MUSIC Musicians' life: Stress, day jobs and rock 'n' roll Fans Sandra Giacometti (left) and Sara Craft (right) wait for Seven Degrees From Center to perform at the Patio in Broad Ripple as part of the recent Midwest Music Summit, a three-day event that focused on helping bands make a living from music Bowman said he later chatted with a writer from an alternative weekly newspaper in Columbus, Ohio, and Seven Degrees made a connection with a Kansas City-based band Oddly enough, Seven Degrees From Center wasn't accepted when it tried to play the first Midwest Music Summit in 2001 There's a heartfelt commitment here that gives all these sweet tunes authenticity and a sky-high cool quotient 15, The Patio, Indianapolis 30, though, when it will be a finalist in the Vogue's fourth Battle of the Bands This is something we have to have com August 22, 2004 There are perks, however modest, to being a rock band with a local following • Members: Hamed Anwarzai, 28, drums; Drew Bowman, 28, bass; Scott Dubbs, 27, guitar; Tim Koberstein, 25, vocals; Ross Neu, 24, guitar "You can put a hobby on a shelf Seven Degrees From Center has released four recordings on its own -- the most recent being the five-song "Arion Louis "We just want to be able to go on tour and not have to worry about how we're going to pay the rent when we get home The musicians befriended an Iowa-based band that offered to open doors in its part of the country These aren't unique sacrifices for musicians struggling to make the big time Practical matters During the Summit's daylight hours, event organizer Benchmark Records presented panel discussions on topics such as promotion, independent labels, radio and licensing songs for television and film You're never quite there • Discography: "Oceans of Absence" album (2001); "Seven Degrees From Center" EP (2002); "The Negative" album (2003); "Arion" EP (2004) Their goal is to become working musicians Bond says his drumming provides vital stress relief Ever since Elvis Presley drove a delivery truck in Memphis, there's been a model for suffering now and cashing in later The mother of Seven Degrees From Center guitarist Scott Dubbs recently received a free meal at a restaurant simply because she was wearing one of the band's promotional T-shirts " -- 316productions Sept Koberstein said the band is one booking agent and one small, sympathetic label away from realizing its dreams " 'Center' represents your goal or happiness He wrote "Project Bottlecap" on the tapes and the name stuck Representatives of MTV, XM satellite radio and noted non-major labels Bloodshot and Kill Rock Stars shared their expertise with conference attendees Onward to Battle The melodic punk band has a light travel schedule this fall, primarily because Simms is scheduled to be married in September • Members: Alex Bond, 23, drums; Terry Sharp, 28, bass; Pat Simms, 27, vocals; Jasin Thomason, 28, guitar; Brad Walters, 27, guitar " The band also has played industry conferences in Atlanta, Chicago and Cincinnati, events that talent scouts attend "We love it," guitarist Thomason said " Last October, Project Bottlecap lost a van to a roadside fire in Texas • Story behind the band's name: Group founder Thomason was collecting bottle caps when he made homemade recordings in 1998 The 4-year-old conference, which presented more than 200 acts at 19 area venues, consistently has billed itself as a link between unsigned musicians and industry representatives rather than a come-get-signed-to-a-major-label pipe dream com • Discography: "Days and Seconds" album (2002); "Saving Rock 'n' Roll" album (2003) At the Patio, Seven Degrees vocalist Tim Koberstein bellowed emotive lyrics while Dubbs and Neu punctuated several chords by swinging their guitars upward before each downward slam "That's what it takes," Chandler said After traveling more than 4,000 miles and canceling zero performances, the group returned to great support within the local music community Of the estimated 30,000 albums released in 2003, 137 were certified as "gold," for 500,000 copies shipped to retailers, according to the Recording Industry Association of America Kelley's, Chicago Jason Pierce, vice president of local retailer/label Luna Music, said Seven Degrees From Center's members are on track to help themselves achieve their goals The money must be repaid to the companies as the albums sell " -- Tangerinemagazine Seven Degrees From Center also is in the running for Battle glory 7), said Project Bottlecap's infectious energy can carry the band from basements to large clubs and beyond Project Bottlecap will come out to play Sept "But we just do what we do "With the release of 'Arion,' they have taken greater aim in terms of servicing national magazines and radio for support and additional press -- which is something they had done in a limited fashion previously, but they have really stepped it up," said Pierce, who designed the artwork for the mini-album J He also prescribes a touring schedule of 150 to 200 shows a year " While The House Cafe was more or less empty before Project Bottlecap began playing, about 70 people instantly congregated near the stage to witness Alex Bond punish his drum kit and see Simms flail as he sang improbably high notes 17, J -- Sam Riche / The Star Project Bottlecap • Formed: 1999 "We don't want the mansion or cars," Project Bottlecap guitarist Jasin Thomason said before the band performed an all-ages show at The House Cafe in Glendale Mall • What critics say: "These guys play and sing like starry-eyed romantics, and that's a good thing According to guitarist Brad Walters, the 30-minute show may indeed pay dividends in Project Bottlecap's future • Story behind the band's name: "It means you're always kind of off from where you want to be," Dubbs said " Like dozens of other band members within the Indianapolis music community, Project Bottlecap's musicians juggle day jobs, rehearsals and shows The grand prize includes $10,000 and a cargo van Seven Degrees From Center • Formed: 2000 com It's better when you work with a label that understands what you're going through as a band rather than as a profit or as an investment lindquist@indystar "Major labels can advertise anything and make it big for about two or three years," he said and then come back to it 11, South Park Music Festival, South Park, Colo Sept If the albums don't sell, the musicians aren't "major-label artists" for long If the hard-rock band wins its date in the semi-finals Sept The category is considered financially sound, despite the recent demise of McCall's/ Rosie magazine, the seventh sister There are also new advertisers in each issue, including Dockers brand pants in Ladies' Home Journal Dockers liked the magazine's "refocused editorial voice and substantial design changes," a spokesman said Another factor is readership age, and the median age of readers at Ladies' Home Journal and Woman's Day is about 48 The minus is they are not considered hip S Woman's Day, which is published by Hachette Filipacchi Media U "The age of their readers is probably a negative," said Dan Capell, editor of Capell's Circulation Report, a newsletter tracking magazine circulation Still, attracting younger readers won't be easy What these magazines and their publishers are trying to do is make the magazines more hip without alienating their existing readers "These are magazines that have been around for decades "Whether you are married or not, you have to get food on the table, you have health concerns, and that's what our articles are about," said Jane Chesnutt, editor-in-chief of Woman's Day So far, advertisers appear to like the changes Along with a redesign, the magazine's editorial content is focusing on a new theme: heart, home and family Still, Ladies' Home Journal and Woman's Day boast monthly circulations of more than 4 "The plus is there's lots of familiarity Newsstand readers also tend to be younger and that's a plus and a minus," said Steven Cohn, editor of Media Industry Newsletter Both magazines have been careful, though, not to stray too far from their roots And that's not me "They seem aimed at homemakers who are staying home with children " I've looked at them when I go visit my grandmother," said Kirstin Fearnley, 28, of Middletown, Ct 1 million â€â€? figures that dwarf most other women's publications, including O, which has a monthly circulation of about 2 3 million, according to the most recent data available from the Audit Bureau of Circulations Ladies' Journal, Woman's Day Get Makeover Feb 10, 10:20 AM EST It's makeover time for two grande dames in the world of women's magazines â€â€? but don't expect too many bare midriffs or tell-all bedroom exposes " Indeed, both titles are among the oldest â€â€? and biggest â€â€? magazines in America " Advertisers also like magazines with strong newsstand sales, because readers who buy on impulse are more likely to react to advertisements and promotions "I associated them with an older audience Ladies' Home Journal reports a 37 percent ad-page increase in its March issue But advertisers consider more than circulation There are no racy articles exploring conundrums such as dating married men Woman's Day is debuting new how-to columns, an editor liaison for readers and a bigger magazine with more photos and fancier paper The goal: a fresher look that will attract youthful readers and new advertisers, while still dispensing homemaking and family advice subscribers have counted on for decades Both publications are part of what's known as the "Seven Sisters, " a group of established women's magazines that also includes Redbook, Family Circle, Better Homes and Gardens and Good Housekeeping magazines Woman's Day says the number of ad pages in its March issue is up more than 47 percent from the same issue a year ago , debuted in 1883 Ladies' Home Journal, which is owned by Meredith Corp , dates back to 1937 Ladies' Home Journal and Woman's Day are unveiling new designs and features in their March issues as part of their biggest overhauls in years As a result, both magazines hope new designs tempt readers who might not otherwise give them a second look Fashion spreads are also tasteful, with an emphasis on the practical There are also new features to make the magazine's content more relevant to all ages Less than 10 percent of Ladies' Home Journal's and about a third of Woman's Day sales occur at the newsstand "The visuals are going to pull readers in and then the content is going to seal the deal," said Diane Salvatore, editor in chief of Ladies' Home Journal But the competition has stiffened in recent years, thanks to fashion and lifestyle magazines such as Oprah Winfrey's O At Ladies' Home Journal, new editor-in-chief Diane Salvatore, a veteran of Marie Claire, YM and Good Housekeeping, takes a similar tack "There's this magical 18-34 age group that everyone loves in the ad world, and to get advertising you need to have younger readers |
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