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"I would never consider not doing it " â€â€?â€â€?â€â€? On the Net: Fan Fair Web site: http://www Fan Fair also has booked appearances by Trace Adkins, Chris Cagle, Terri Clark, Jo Dee Messina, Montgomery Gentry, Marty Stuart, Trick Pony and keith urban Fan Fair to Feature Brooks & Dunn Feb 10, 11:18 AM EST Brooks & Dunn, Deana Carter, Kenny Chesney, Diamond Rio, Sara Evans, Lonestar and Martina McBride are among the artists scheduled to perform at the 32nd annual Fan Fair in June Fan Fair, which will run June 5-8, will include nightly concerts with big-screen monitors and fireworks at The Coliseum, the stadium where the NFL's Tennessee Titans play Artists spend their days at booths at the Nashville Convention Center and perform at stages along the Cumberland River "I've performed at Fan Fair every year since my first record was released," Adkins said last week The festival lets country fans meet their favorite artists for autographs, photos and music Daily attendance averaged 31,600 last year fanfair com "If you're an advertiser, that's something that makes you stand up and take notice While common in Europe and elsewhere abroad, the ads are annoying lots of U " Going to the movies always has included some advertising â€â€? usually low-tech, slide-slow style pitches â€â€? and the coming attractions, of course But profit margins remain slim It created a 20-minute block of programming called "The 2wenty" and signed deals with Turner, NBC, Vivendi Universal Entertainment and others "I didn't mind it," he said "Finding other ways to supplement that revenue base so we can keep ticket prices affordable is an important part of the business plan of our members," said John Fithian, president of the National Association of Theater Owners "From Regal's perspective, they have an attendance level of 200 million plus Danny Kim, also at the "About Schmidt" matinee, falls into that category "People are there because they like movies and like entertainment," said Brad Siegel, president of Turner Entertainment Networks, which recently signed a deal to produce programs and commercials for Regal cinemas " The most ambitious effort is being undertaken by Regal Entertainment Group, which formed a new division last year to create a digital network that can be used to beam ads to theater screens and to new flat-panel screens in theater lobbies "As a consumer, you can elect to come to the theater later, but what is the tradeoff? You might not get the best seat Last year was the best box-office year since 1957, success that's expected to continue with the release of likely blockbusters this year including two "Matrix" sequels, "Terminator 3" and the last installment in the "Lord of the Rings" trilogy Regal says its internal surveys show that patrons react well to the pre-show ads and that acceptance is growing week by week S Now, cash-strapped theater chains are looking at increasing advertising, using digital technology, as a way to boost profits beyond the sales of tickets and popcorn S "We think they are more open to our messages population goes through their doors in a year," said Kavir Dhar, an analyst for Jefferies & Co S Army, another for The Tonight Show with Jay Leno " The trend toward in-theater advertising is likely to accelerate, since industry-sponsored research suggests the ads have a higher recall rate than TV commercials The published time usually indicates the beginning of the whole program, including coming attractions, pitches for the concession stand and some paid advertising Similar efforts are planned by AMC and Loews The film-screen ad industry grew 20 percent last year and is projected to grow by 30 percent this year, said Matthew Kearney, president of the Cinema Advertising Council, a group formed to promote in-theater ads " "My concern would have been a lot of people look at a theater as a sanctuary from advertising," Dhar said While the program contains some ads identical to TV versions, Regal's goal is to replace them with programs made exclusively for theaters " A Chicago English teacher filed a lawsuit against Loews Cineplex last month for showing advertising after the lights go down "That's why we come to a theater, so we wouldn't see advertising," said Morales, at a Regal Cinemas Theater in Pasadena for a weekend matinee of "About Schmidt There was a pitch for the U Theater owners are offering theaters for corporate meetings and pay-per-view events, and selling those commercials The suit, which seeks class-action status, asks that theaters state the films' actual start times in their advertisements or pay up to $75 per patron as "lost time" damages Some ads appear just before the previews, the period known as "lights down," and have sparked complaints that audiences are being deceived about the true start time of a movie The industry believes customers will adjust " The industry has recovered from its woes of the late 1990s, when a glut of screens and the debts from building state-of-the-art movie houses forced 12 chains into bankruptcy Advertisers also are looking for more ways to get their message in front of consumers, as new channels fracture the TV audience and people find new ways to skip commercials In the past year, theaters have been installing national digital networks and small digital projectors so they can show short films and national ads before the lights dim, replacing the decades-old slides for local businesses, trivia questions and scrambled movie-star name games "It killed the time ticket buyers Nearly 70 percent of the U Theater Chains See Ads As New Revenue Mar 3, 4:47 PM EST Bob Morales and his wife sat through advertisements for the Cartoon Network, the NBC show "Boomtown" and AOL Broadband Loews called the suit "ludicrous Morales would have accepted the promotional barrage at home in front of the television, but it annoyed him to go through it at the movie theater |
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