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"We're feeling very bullish about where we are," Moonves said at a news conference He stopped short, however, of predicting that CBS will top NBC in revenue during the annual ad-buying frenzy known as the "upfront," when clients traditionally snap up about three-quarters of the commercial time available for the next TV season "The vast majority of advertisers still haven't figured out what they are going to do in the upfront NBC is first among viewers aged 18-to-49, with CBS narrowly behind Fox for third 4 billion earned during the 2003 upfront, although some other industry experts have said revenue could slide "If you find anyone in the market who does not believe CBS will have the largest CPM increases, they're not watching it carefully," Myers said Still, NBC seems too strong to overtake in terms of total revenue, he said "At this point, it's still all conjecture," he said The success of "The Apprentice," however, may help NBC hold the line With "Friends" leaving NBC's schedule, CBS hopes to benefit from a big shift in spending CBS Expects Double-Digit Ad Price Increase Apr 13, 1:26 PM EST CBS chairman Leslie Moonves on Tuesday predicted double-digit advertising price increases for his first-place network during next month's market for commercial time "We are going to have leadership, not just for this year, but for many years " CBS is anxious to shed its old-fogey reputation, touting its stable schedule and potential for growth 2 billion The question is how much cable ad revenue will increase, and to what extent will it siphon money from the broadcasters 5 million more than NBC in prime-time this season â€â€? but is forced to charge less money because CBS viewers tend to be older and less desirable to advertisers CPM stands for cost per thousand viewers An unusually large amount of inventory was sold during last year's upfront " Myers believes that the broadcast networks will take in more than the $9 " Jack Myers, editor of the Myers Report, an industry newsletter, agreed with Moonves that CBS will get a double-digit increase in its CPM prices, larger than any other network Many experts expect the cable networks will get a bigger slice of available upfront money When the scatter prices sagged because TV viewership was off last fall, it led some clients to wonder whether they should be more conservative next year, said Jason Maltby of the ad-buying firm Mindshare The 50 or so basic cable networks will command a higher audience share than the broadcast networks this television season for the first time ever, according to Nielsen Media Research "There is a foundation here," Moonves said CBS has more viewers â€â€? it is averaging 2 NBC took in an estimated $3 billion during last year's upfront, with CBS second at $2 Moonves conceded that the Donald Trump reality show "saved their bacon on Thursday night Also, the wild card in predicting spending is how much ad inventory is held back for sale later in what's called the "scatter" market The battleground between CBS and NBC is most intense on Thursdays, the most lucrative night of the week for ad spending But as a producer of the TV movie, Selleck forced himself to go on "I'm not John Wayne or Jimmy Stewart or Gary Cooper, and I'd never be," he said Selleck Plays Cowboy in 'Monte Walsh' Jan 16, 12:16 PM EST LOS ANGELES (AP) â€â€? Tom Selleck says it's not easy playing cowboy Selleck stars in "Monte Walsh," a made-for-TV western that will air this weekend on TNT And you have no idea how difficult and dangerous that is until you do it " Selleck was taught how to rope and ride before filming, and the rigorous training left the 57-year-old actor sore and injured "But (the fact) that I'm in a genre where I'm considered carrying that torch in some way, that's a real honor Selleck said he wanted to make the movie as realistic as possible to pay his respects to the western genre ' I put on that hat and talked to myself and said I hope you make it through this movie," he laughed "I mean the first movie I ever did and I galloped a horse across an open plain, I'd seen that in movies hundreds of times "When I'm producing, I'm putting on my producer hat and I'm going, 'Jeez, I hope this actor makes it through the shoot, it's really physical I don't want to get too corny about it, but that's pretty heady stuff "It's serious stuff," he told AP Radio " "Monte Walsh," which also stars Isabella Rosselini, Keith Carradine and Barry Corbin, airs Friday on TNT and repeats on Saturday and Sunday |
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