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ABC was third with 10 million and Fox fourth with 9 'CSI' Is Season's Top Show May 21, 4:17 PM EST NEW YORK (AP) -- The CBS drama "CSI: Crime Scene Investigation" is officially the nation's favorite program, while CBS is once again the most popular network CBS averaged 12 ABC may have avoided fourth place simply by broadcasting the Super Bowl and Academy Awards 5 million viewers in prime-time this season, up 2 percent from last year, according to Nielsen Media Research ratings through Sunday 8 million, both increases Its average of 26 Five of TV's 10 most popular shows were reality, including two "Survivor" games and "American Idol," whose two separate editions each week are counted as separate programs by Nielsen Over the next week or so, advertisers are expected to buy some $8 billion in commercial time on the broadcast networks for next season NBC was second with 11 "Well, the money's coming in here just fine With an expected big rating from the "American Idol" finale on Wednesday, Fox will win its second straight "sweeps" month in the 18-to-49-year-old demographic â€â€? for the first time ever " Perhaps the happiest network this week is Fox Wednesday's end of the television season, which coincides with the start of a frantic ad-buying period, also provoked an unusual argument about profitability among top CBS and NBC executives 2 million viewers each week easily beat second-place "Joe Millionaire" of Fox, which had 22 NBC's "Friends," last season's top show, was third with 21 "They say the only thing that matters is the 18-to-49 demographic because that's the only place that money is coming into," Moonves said In that demographic, NBC reigned supreme for the seventh time in eight years, although the race tightened UPN saw an 18 percent drop in viewership, renewing questions about its long-term viability 7 million, a 14 percent drop, although roughly half of that decline can be attributed to NBC broadcasting the Winter Olympics in 2002 and not this year "This truly has been the most memorable and successful season in Fox history," said Gail Berman, Fox entertainment president Ratings are watched closely during sweeps to set ad rates The argument was sparked by CBS chief executive Leslie Moonves' statement that he believes CBS is the most profitable network in prime-time He said CBS' Thursday lineup, with "Survivor" and "CSI," is the most profitable night in TV â€â€? ending a stranglehold NBC had on that night for 18 years Fox, CBS and ABC followed in that order 8 million viewers, Nielsen said Among all viewers, CBS won the May sweeps " Zucker said the advertisers that NBC deals with care exclusively about the 18-to-49 age demographic 9 million in a limited run Among the smaller weblets, the WB leapfrogged over UPN this season for fifth place, up 9 percent over 2001-02 But NBC entertainment president Jeff Zucker called Moonves' claim "laughable" and suggested his CBS rival be hooked up to a lie detector test Far from congratulating CBS, its three rivals barely even recognized the accomplishment The three most popular scripted series this season â€â€? "CSI," "Friends" and "ER," â€â€? were the three most popular last season, too "Let me assure you that NBC's prime-time schedule is far more profitable than anyone's That's because NBC, ABC and Fox all pay closer attention to the 18-to-49-year-old demographic favored by advertisers â€â€? essentially not caring if anyone over age 50 is watching "Remember, just because Les says something doesn't mean that it's true," Zucker said It was the first season "CSI," a drama about solving creepy crimes, has been the nation's most popular show The 17-year-old "Larry King Live" is CNN's prime-time flagship The Fox duo has remained ahead in viewership since then, although December and January were virtual dead heats " Does King's loss in the ratings reflect a loss in stature? "It used to be, an informed person would read The Wall Street Journal and The New York Times and check out the monologues on the late-night shows," Thompson said The hard part is the juggling act, because people expect him to be everything " Jim Walton, CNN's incoming chief executive, said he has no concerns about "Larry King Live" and issued the show a strong vote of confidence The jocular, 69-year-old talk show host, who also talked to Elizabeth Taylor on Monday, was in his element Going a little hipper with guests also runs the risk of alienating King's fans But a niche audience can't be what CNN wants at such a key time of day The median age of King's audience in January was 69 (it was 61 for "Hannity & Colmes"), and 72 percent of those watching "Larry King Live" were 55 or older, according to Nielsen Media Research "Without exception, Larry is the person you go to when you're in the news, have a book, movie or are in the middle of a political crisis," she said Besides Taylor, King's guests over the past few months have included Art Linkletter, Maureen O'Hara, Jermaine Jackson, Harvey Korman, Tim Conway, Jack Hanna, Bob Barker, Pat Boone, Richard Thomas, Bob Newhart, Carol Channing, Julie Andrews, Liza Minnelli, Carol Burnett and a panel discussing Marilyn Monroe's life cnn Whitworth concedes booking is harder than a decade ago " Until this past week, it has been a relatively slow news period dominated by war preparations I really don't concentrate on what `Hannity & Colmes' is doing, because we don't compete with them "There's nobody we wanted last year that we didn't get â€â€? except the pope Whitworth resists any notion that King has lost steam Larry King Fights for Ratings Supremacy Feb 9, 12:19 PM EST Last week was a terrific one for CNN's "Larry King Live," just like the old days "The mix has not changed," Whitworth said She said she'd welcome guests that would challenge King's older audience; Britney Spears and Eminem both have standing invitations But it puts CNN in a difficult position: if a network isn't trying to actively attract young viewers, at least it doesn't want to repel those who can't remember when Linkletter collected the darndest things kids said " â€â€?â€â€?â€â€? On the Net: http://www National Security Director Condoleezza Rice discussed the case against Iraq Some of the veteran stars were interviewed on tape, so King could leave some relatively timeless shows behind when he vacationed around the holidays It's a list of entertainment heavyweights â€â€? heavyweights of 1970, and even earlier I don't think it is anymore "What his competitors are offering now is edge and attitude, and what he is offering is a kind of comfort zone," Kaplan said, "and there may be a ceiling on the appeal for comfort It was notable in October when "Hannity & Colmes" outdrew King in the ratings for the first time org</p > It's been slow for King, too, despite some newsmaking interviews: Trent Lott after the remarks that led him to resign as Senate majority leader, and Laura Schlessinger about her mother Certainly older guests like Mike Wallace and Dan Rather have plenty to say com â€â€?â€â€?â€â€? EDITOR'S NOTE â€â€? David Bauder can be reached at dbauder"at"ap " With so much more competition for guests, King may be having a tougher time getting the people on the top of everybody's lists, said Martin Kaplan, associate dean of the University of Southern California's Annenberg School of Communications " "I think our numbers are OK "In an era where there is no longer a `Murder She Wrote' or `Love Boat' for these people to get work on, at least they have Larry King," said Robert Thompson, director of the Center for the Study of Popular Television at Syracuse University Some at CNN say there's more unease when King devotes a big chunk of time to Rather or other CNN competitors than when he has older entertainers "It would be really easy to do old people all the time, or young people or news all the time or law A plugged-in panel, including a former astronaut, talked about the space shuttle Columbia disaster "Larry King Live," still CNN's most popular program, slipped behind Fox News Channel's "Hannity & Colmes" in the ratings last fall and responded with a series of guests that raised questions about whether it could get back on top Replace Carol Channing with Avril Lavigne, or Bob Newhart with Jack Black, and a number of King's most devoted followers might respond with, "Huh?" Despite television's obsession with youth, there's certainly a profitable niche available for programs that can consistently draw older viewers; just ask the prescription drug companies The timing couldn't be better Age doesn't measure relevance, of course Former President Clinton gave a rare interview "Larry King used to be on the list of 10 or 12 things you had to check "I'm not really numbers-oriented because I'm too worried about who we're putting on the show," said Wendy Whitworth, senior executive producer of "LKL |
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