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15 After two years of disappointing sales, Gap started seeing business bounce back last fall with a return to the more basic fashions that fueled the company's expansion during the 1990s Madonna has kept her image fresh," said Mike Toth, president and chief creative director for Toth Brand Imaging, a brand and advertising company with offices in New York and Concord, Mass Gap spokeswoman Claudia Hawkins would give few details on the campaign, set to break July 28, other than to say the campaign also features rap star Missy Elliott And why Gap? "Why not Gap?" Rosenberg asked, noting that Madonna wears the clothes Gap announced in May a significant improvement in its first-quarter earnings Toth said the pop icon will resonate well with the group that the chain wants to bring back to the stores â€â€? shoppers in their 30s and early 40s Rosenberg declined to offer details Madonna to Star in Gap Ad Campaign Jul 16, 6:20 AM EST Madonna will be the new face for Gap's fall multimillion dollar ad campaign Madonna is also set to do some tie-ins with Gap to promote her children's book, "The English Roses," due out Sept 5 million in profits for the three months ended May 3 â€â€? five times higher the year-earlier period Madonna hasn't done a lot of commercials for products, though she endorsed Pepsi several years ago, said her publicist Liz Rosenberg Over the past several years, Gap has enlisted a diverse group of celebrities for its advertising, including actors Christina Ricci, Anjelica Huston, and Dennis Hopper "This is the coolest idea But experts believe signing the pop icon is the biggest coup yet for the retailer, which needs additional buzz to continue its turnaround The company reported $202 The company said the Securities and Exchange Commission was still investigating several transactions the company made, mainly at its AOL unit 2 billion at the end of the quarter, compared with $26 Revenues rose 6 percent to $10 The company, whose vast holdings include CNN, Warner Bros 29 billion from $1 46 billion, or 32 cents a share, compared with a net loss of $53 The book group, which is no longer on the auction block, took a write-down of $99 million, while the Atlanta Thrashers hockey team and the Atlanta Hawks basketball team took a combined write-down of $178 million 05 billion They also included a gain of $760 million related to a settlement of AOL's claim that Microsoft used strong-arm tactics to make its Internet Explorer the dominant Web browser over AOL's Netscape Income without the one-time effects was 12 cents per share, the company said, ahead of the 10 cents per share that analysts polled by Thomson First Call had been expecting AOL Earns $1 Billion in Second Quarter Jul 23, 9:08 AM EST Second-quarter profit at AOL Time Warner Inc Chief executive Richard Parsons said the company's "solid" results in the second quarter and first half of the year "give us confidence that we can deliver on all of our 2003 financial objectives The SEC has not yet taken any action on the matter Analysts have praised those efforts as well as Parson's drive to restore stability and credibility to the company following a period of severe tumult in the wake of the merger between AOL and Time Warner Just last week, the company said it was selling its DVD and CD manufacturing business for $1 The results included several one-time factors in the second quarter, including an investment gain of $542 million, which was mainly attributable to the company's sale of its stake in the Comedy Central cable channel to Viacom Inc The company also took two write-downs during the second quarter to reduce the value of its winter sports teams and its book division, both of which were put up for sale 12 a share, in the same period a year ago, when the company took a $54 billion accounting charge to reflect the declining value of its assets " He said the company would continue to focus on reducing its debt, which stood at $24 3 billion as of March 31 , the world's largest media company, jumped to $1 , HBO and Time Inc Without depreciation and amortization, operating income rose 6 percent 61 billion 06 billion thanks to several one-time gains, including the sale of the company's stake in Comedy Central and a settlement with Microsoft Corp The company said the SEC has determined that its accounting of two transactions between AOL and Bertelsmann was not correct, though the company says it stands by its accounting of those deals On a per-share basis, earnings rose to 23 cents from 9 cents magazines, earned $396 million in the April-June period a year ago , the company reported Wednesday 82 billion from $10 2 billion 82 billion compared with $19 Six-month revenues rose 6 percent to $20 52 billion, due partly to higher levels of amortization and depreciation AOL Time Warner has been shedding assets to reduce its debt and simplify its corporate structure Before the effects of those gains and other one-time factors, operating income fell 15 percent to $1 85 billion, or $12 For the first six months of the year, AOL Time Warner earned $1 |
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