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But Quattro has just 2 percent of all sales of blade refills, compared to a 35 percent for Mach3 razors, Hoffman said Gillette dominates the blade and razor business, holding a 66 "I would say it's trying to steal back some of the limelight from Schick," Altobello said 4 percent dollar share of the razor and 86 Louis-based Energizer, Schick's parent company, did not return a call seeking comment Many men liked it so much, they'd pay more for the razor than Gillette's suggested retail price, he said Hoffman said bigger has proven better every time the company has launched a razor, starting with its marketing blitz with the Sensor blade in 1990 After the debut, Gillette will begin its "Gillette Young Guns" ad campaign with NASCAR drivers and dispatch a 20-vehicle fleet of SUVs, "the M3Power patrol," to travel to various prominent events And Red Sox outfielder Johnny Damon, dubbed "Caveman" by some after reporting to spring training with a long mane and copious facial hair, agreed to remove his beard via M3Power "The constant vibration can be annoying and will probably turn off some users," he wrote in a research note " The question is, will the hype convince consumers to plunk down $15 for the razor, $6 more than Gillette's top line Mach3Turbo? The M3Power has a battery-powered motor which emits pulses to stimulate hair away from the skin, where a new, coated blade can more easily swipe it off launches its new battery-powered razor â€â€? and not just the sound coming from the vibrating blades The difference between a shave with the M3Power and the Mach3 was "virtually undetectable," Chappell reported, adding that's a credit to the Mach3 "I think we'll see how this one goes," Hoffman said Hoffman declined to say how much the company spent to develop and market the razor He said that indicates people are trying the Quattro but sticking with Mach3 razors 6 percent of the razor refill market at the end of 2003, according to Information Resources Inc Diddy" Combs was set to shave with it at City Hall in New York on Thursday Already this week, Charles McCord of "Imus in the Morning" talk show fame, used the razor on air William Chappell of SunTrust Robinson Humphrey, one of several Gillette analysts to receive a razor, said the M3Power will ultimately be a niche product, rather than the tool of a shaving revolution , was similarly reserved St "It's the first time we've treated a new razor launch like the launch of a movie or a much anticipated book or record CD," said Peter Hoffman, president of blades and razors for Gillette The Boston-based company is giving its M3Power razor a launch more worthy of a movie than a bathroom product, complete with a print and TV advertising campaign advancing its Monday release and a series of celebrity shaving publicity stunts Rapper and record producer Sean "P Joseph Altobello, an analyst with of CIBC World Markets Corp The M3Power launch comes after several strong quarters, during which the company elevated its advertising spending to battle the launch of Schick's Quattro, the first four blade razor The Quattro was the top-selling razor for the quarter ending in January, according to Information Resources He said the M3Power is "a nice incremental product" as the company moves toward the launch of a new shaving system it touts as revolutionary but is saying very little about Gillette Unveils Ad Campaign for Razor May 20, 8:26 AM EST It's all about the buzz as The Gillette Co Hoffman said marketing tests showed consumers preferred M3Power 2-to-1 to Mach3Turbo It's also running an online vacation sweepstakes "If it creates a new model, we'll certainly follow that model in the future " records â€â€? pleaded guilty to federal conspiracy charges at a hospital in an SUV registered to Tuxedo Rentals," the papers said Agents found more than 1,000 credit cards and credit card duplicating machines during a search of Ragin's address Ragin "has a lengthy criminal record involving narcotics trafficking and has no known legitimate source of income," the affidavit said 6 Ragin, 34, pleaded guilty last week to credit card fraud and money laundering, and faces 15 to 19 1/2 years in prison at sentencing on Oct Hayes, 39, pleaded guilty last month to making illegal bank deposits is a 50-50 joint venture between McGriff's longtime friend, Irv Gotti, and Island-Def Jam Records, a division of Universal Music Group, which is owned by Vivendi, according to documents filed in an unrelated case The men were accused of using the tuxedo shop as a front for laundering proceeds from stolen credit cards According to an affidavit filed earlier this year, an informant told federal investigators that while "Gotti is the public face of Murder Inc Bank records revealed that more than $500,000 went through the tuxedo shop's account between 1998 and 2001, despite "the lack of legitimate business," court records said " The affidavit was filed in support of a warrant authorizing seizure of bank accounts related to "Crime Partners," a straight-to-video film marketed by Murder Inc He faces six months to one year in prison at sentencing on Oct 31 In December 1999, for instance, "an individual was surveilled and videotaped dropping the body of a homicide victim , McGriff is the true owner of the company He had served 10 years in prison for running a crack-dealing crew in Queens responsible for several murders Prosecutors refused to discuss the case "Investigators believe that Ragin and McGriff have laundered proceeds from their criminal activities through the film Calls Monday to Ragin's attorneys were not immediately returned; a lawyer for Hayes declined comment Murder Inc Court papers show that Jon Ragin â€â€? a convicted drug dealer who co-produced a recent film marketed by Murder Inc Prosecutors have described Ragin as a close associate of Kenneth "Supreme" McGriff, a convicted drug kingpin suspected of secretly bankrolling Murder Inc Prosecutors also alleged several luxury cars registered to the business were linked to burglaries and other crimes McGriff and Ragin were listed as executive producers of the movie, which starred Ja Rule, Snoop Dogg and Ice-T , home to multiplatinum artists Ashanti and Ja Rule Another man arrested with Ragin earlier this year, Derek Hayes, has also agreed to a plea bargain with prosecutors in Brooklyn offices and a sham tuxedo rental business linked to a 1999 murder In June, McGriff, 42, was sentenced to 37 months in prison for illegal possession of a handgun Rap Industry Probe Suspect Cuts Plea Deal Aug 12, 6:33 AM EST A rap industry insider has quietly cut a plea deal with authorities investigating alleged ties between a music label and the city's violent drug trade Neither McGriff, Gotti nor any of Vivendi's companies have been charged in the ongoing investigation Ragin and Hayes were arrested during January raids at various New York locations, including the Murder Inc McGriff and Gotti deny any wrongdoing |
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