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"I think they are trying to make the Martha Stewart brand like Betty Crocker: Where you associate the brand with certain things, rather than one person The topic is also unique: just food, as opposed to lifestyle, the staple ingredient of her other publications " "Also, people are cooking more, staying at home more," McPheters said Martha's New Food Magazine on Stands Jan 6, 6:22 PM EST Martha Stewart's new magazine all about food â€â€? and only a little about her â€â€? debuted at grocery stores and newsstands Monday Martha Stewart Living Omnimedia says the first issue of Everyday Food is about 28 percent ads â€â€? a good showing according to Husni, who says most new magazines debut with 20 percent advertising Advertising rates also tend to be lower, but that may be attractive to some advertisers Since the scandal became public last summer, Stewart's company, Martha Stewart Living Omnimedia, has suffered a roughly 50-percent drop in its stock price and some pullback on advertising Although there's a note inside the magazine from her, and the magazine cover states it is "from the kitchens of Martha Stewart Living," there are few of the namesake touches characteristic of her other publications "It's a very sound strategy But the company does not acknowledge a strategy of reducing her profile in connection with her products Husni, a journalism professor at the University of Mississippi At that point, if the company decides the results are promising, the magazine will be published 10 times a year 95, with annual subscriptions running $18 It also is smaller: Instead of the traditional, 11-by-8-inch magazine size, Everyday Food is about 8-by-5-inches, or the same size as Reader's Digest But printing and production costs tend to be less than their larger-sized siblings When asked if Stewart's personal problems were a concern, Carney said, "We continue "I know that both Chevy truck and GMC were specifically interested because they're attempting to target women and we think that's a big audience for Everyday Foods," said Ryndee Carney, a GM spokeswoman " The food magazine market is a crowded one â€â€? with 186 titles in 2002, according to the Magazine Publishers of America The magazine is also being mailed to some Martha Stewart Living subscribers Everyday Food enters a crowded field of food publications and a tough business climate, but many advertisers and industry analysts think that, despite her troubles of last year, she may once again succeed Stewart's image has suffered amid allegations she profited from insider trading Advertisers include General Motors, Campbell Soup and Miele " To promote the magazine, Stewart's syndicated TV program, Martha Stewart Living Television, has been featuring a new, Everyday Food segment The biggest titles, such as Bon Appetit and Cooking Light, have monthly circulations of more than 1 million to keep a watch on what's going on with it, but at this point in time we don't feel compelled to make any changes It will have a cover price of $2 The magazine, which features recipes with easily available ingredients that can be made in about 30 minutes, is a significant departure from Stewart's previous magazines "This magazine has quick, quality recipes, and what makes people happy is that the food comes from Martha Stewart Living "As it relates to food, her reputation is definitely an asset," said Rebecca McPheters, president of New York magazine consultancy McPheters & Co Digest-sized magazines can have trouble standing out on shelves For one thing, it doesn't carry her name like Martha Stewart Living, Martha Stewart Weddings and Martha Stewart Kids "We are focusing on food," she said But I'd be lying if I didn't say that the strategy might be in part based on her recent troubles," he said shares So it's an extension of the magazine, rather than the person," said Samir A "This is really a natural evolution of the Martha Stewart brand," said Lauren Stanich, president for publishing at Martha Stewart Living Omnimedia In October, government investigators notified Stewart that they planned to recommend civil securities fraud charges against her in connection with her sale of ImClone Systems Inc Everyday Food will debut with a distribution of 750,000, and a bimonthly test run that ends in September "She brings a cachet that suggests her recipes will be for everyday food of high quality " Murray said he popped the question while they were in Australia, where he was finishing work on the movie "House of Wax The actor, now promoting the romantic comedy "A Cinderella Story," made the revelation on CBS' "The Late Late Show With Craig Kilborn 'One Tree Hill' Stars Murray, Bush to Wed Jul 14, 9:43 AM EST The stars of "One Tree Hill" are going to make it a twosome he had to light all the candles while I had to basically take her to a spa and keep her out of the house until the sun went down," Murray said "I had a bunch of roses and I put lights down on a tennis court that spelled something out for her," stated Murray I'd love to tell you, but that's just for my girl He wouldn't specify what the message read "Dude, that's for her " "I had like 500 candles " Both performers are 22 and my assistant Chad Michael Murray announced Monday that he and his WB co-star Sophia Bush are engaged to be married |
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