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A startling first-quarter sales decline has investors and analysts worrying that management has lost its handle on the company leapfrog Like video game makers, LeapFrog sells a wide range of interchangeable book cartridges, containing everything from Dr Since 1999, LeapFrog has sold more than 23 million units of its high-tech books and related products " LeapPad is designed to make learning fun by using interactive technology to teach phonics, math and music has gone from an industry leader to a Wall Street loser Kalinske hopes the lower prices will result in more households buying LeapPad hardware, and in turn, more sales of book titles "They have lost a lot of credibility," said Pacific Growth Equities' Natalie Walrond The company has also developed interactive toys for children in elementary school and middle school Wood, a lawyer who developed the LeapPad to help his own young son learn how to read, took over as CEO in early 2002 Responding to the backlash, LeapFrog CEO Thomas Kalinske contends the company is a victim of Wall Street's misconceptions, and remains as popular as ever with customers LeapFrog expects to finish this year with a profit between $74 million and $81 million, with revenue of $770 million to $800 million LeapFrog initially thrived under Wood's leadership There are things we can improve upon and we will do that She is among several industry analysts who have soured on the Emeryville-based maker of LeapPad, a top-selling line of electronic books that help children learn to read com< /p> By the end of last year, it passed Mattel's Fisher-Price division to rank as the nation's leading seller of preschool toys with a 27 percent market share, according to the NPD group, a market research group "We will have another great year this year," Kalinske said 's Larry Ellison and former junk bond financier Michael Milken made major investments in the company Children use a small console and an electronic wand to touch words, letters and symbols so they can listen to stories, problems and tunes The cuts are expected to lower the retail prices of the affected products from about $39 " Kalinske, a former CEO at Mattel Inc In one of his first significant moves, Kalinske is lowering the prices of the company's older LeapPad products "Having said that, any company that has grown like we have is going to make mistakes along the way and video game maker Sega of America, is supposed to be part of the solution "Moms love our products and preschool teachers love our products," Kalinske said during a recent interview The recent bankruptcies of two big customers, KB Toys and the parent of FAO Schwarz, have further complicated matters for LeapFrog; the company says the cutbacks at KB and FAO cost LeapFrog about 10 percent of its first-quarter sales But Kalinski is confident The results, released Wednesday, represent a step backward for LeapFrog, a company that had been steadily growing since its 1995 inception LeapFrog brought him back for a second stint as CEO in February, replacing company founder Michael Wood, who now focuses on product development as chief creative officer Ellison and Milken remain LeapFrog's largest shareholders Kalinske, 59, first became LeapFrog's CEO in 1997, shortly after Oracle Corp 8 million on sales of $72 million in the three months ended in March 95 by fall 95 to $34 Overcoming a gloomy investment climate, LeapFrog went public in July 2002 at $13 per share, and the company's shares rocketed, along with its sales The company's troubles prompted Bear, Stearns & Co LeapFrog lost $11 LeapFrog lost $969,000 on sales of $77 million at the same time last year "People need to look at the big picture," he said Toy Maker LeapFrog Falls on Hard Times Apr 22, 2:29 PM EST In six months, educational toy maker LeapFrog Enterprises Inc "Right now, it's only the investors that don't love us " So have many investors â€â€? LeapFrog's stock has lost half its value since peaking at $47 30 in late October The projected results would be an improvement from last year, when the company made $73 million on sales of $680 million, but are a drop from LeapFrog's predictions in February The bungling raised doubts that became more acute last month when LeapFrog warned that its first-quarter results would be much worse than management previously projected The first serious signs of trouble emerged nearly six months ago when management blamed a disappointing third-quarter performance on shipping problems Seuss tales to Mozart melodies that work in the consoles " â€â€?â€â€?â€â€? On The Net: www "We are gaining market share and we are having a really big impact on children Kalinske brushes off the first-quarter setback as a hiccup that the company will overcome during the second half, the period when toy makers generally make all their money Back then, LeapFrog forecast its 2004 profit might be as high as $95 million on revenue of $850 million analyst Jennifer Childe to send a note of exasperation to investors last month: "We are throwing in the towel on shares of LeapFrog Lisa Ling is quitting the daytime talk show to move to Washington, D Ling Leaving The View Nov 18, 2:31 PM EST NEW YORK (AP) â€â€? The youngest of the five women on "The View" is leaving for a new job "If I don't do it now, I may never want to do it," she said Her last show will be Dec "Two years from now, I may be thinking about settling down and may not want to travel , and become an international reporter for National Geographic Television and Film Walters said she recalls telling Ling when she started at "The View" to work on the show for two or three years, then get back into reporting C She said Monday that she wanted to try reporting again " The other four hosts â€â€? show creator Barbara Walters, Meredith Vieira, Star Jones and Joy Behar â€â€? have been there since the beginning " Ling was the second woman, after Debbie Matenopoulos, to fill the "Gen X" slot on "The View "Unfortunately, she took our advice," Walters said 5 Ling, 29, was an international reporter for Channel One News before being selected for "The View" three years ago |
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